How to sell online using content| Part 2

Yesterday, we talked about Content Marketing. What it is, how it can make you money, and why some people are poor who do it. I left you with this braindead conclusion and that is,

In the world of Content marketing, Content is King.

So what do I mean? Simply that, if you have lousy content, if the content you use is poor content, you won’t do well. Because people won’t click on your webpage for very long. And you’ll get quick exists, resulting in low rankings.

Now, I want to tell you a secret…content is more important and I do mean WAY more important than meta tags, headers, and back links. People don’t believe me when I tell them this, but the truth is (and I’m not lying here), you are going to do far better in your marketing strategy if you have great content that is compelling, then if you have SEO rich content that sounds stupid.

Here’s an example (and I solemnly swear, I’m not doing this for keyword density)

“Content marketing is great because content is a fascinating term in marketing. When you do content marketing you need to make sure that your content marketing has good content, that your marketing has compelling content and that when you market, you have kick @$*s marketing (that’s how most of you say it, no offense….

And what did you just do, marketer?  you sounded…stupid. And insulting. as though none of us can speak english and need to hear the term “content marketing ” like a hundred times already.

And here’s what you don’t know…when you stuff your content like that (yes, it actually is called “keyword stuffing”, when overdone), what you risk is being penalized by the search engines. That’s because, in content marketing, many people have relied on the density of their content’s keyword (which, in this case would be “content marketing”) in order to get great rankings.

Now here’s the kicker…if you just write naturally, and from the heart, you will have all of the keyword density you need, for great content that gets recognized by the search engines.

When you write from the heart, you won’t ever have to use some “keyword density finder” tool for your content, because it will flow.

Now, here’s another point I want to bring up in content marketing: A lot of people could be making really good money and drawing really good traffic, right now, but they don’t know HOW to write naturally.  In my e-series “Content Marketing Made simple” I show you the ins and outs of creating great content.

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How to Make Money Online with your Website’s Content|An introduction to Content Marketing

So what is content marketing? Well, that’s almost like asking “what is internet marketing” although the term “content marketing” is not quite as broad.

Content marketing can refer to any process of marketing that utilizes content, including lead magnets, articles, reviews, editorials, even forums and comment segments.

Whoa! That is a whole lot of possibilities. Now, add to that mix the whole genre of non-text media available, such as videos, graphics, and online profiles, and you are just beginning to see how spacious the whole arena is in the field of content marketing.

But now, we are honing in today on the concept of making money with content. And I don’t necessarily mean your own. In fact, many marketers make lots of money running forums, which is just a fancy term for letting other people’s content be a base for your ads.

Forum site’s make their money by drawing highly targeted traffic to online forums designed to let other users discuss specific issues. Then, the forum website owner runs ads on that site. See, he uses the traffic he gets from the content to justify charging big bucks from his advertisers. Or, maybe he runs Google adwords on the side, and he gets paid whenever someone clicks on an ad.

The point is, he would never get that traffic (resulting in the sale of ads or the commissions from adwords) if his content wasn’t compelling. That’s because, in the world of content marketing…

Content is king. Duh. so what do I mean? Tune in tomorrow for part 2, Making money online with your website’s content

The Best way to make money online.

As you begin to hear about all of the internet marketing tactics out there, a good question to always ask is this–

How much money will this make me, right now.

You must ask that question, because, if your internet marketing plan doesn’t earn you an income, right now, then think, marketer…how are you going to fund your plan?

For example, if you have a plan to get number one on Google thereby drawing traffic to your site, then that is not enough.

You need to have some money now, not three years from now when you get a handle on Search Engine Marketing.

If your plan is to sign 100 people up for your newsletter, then you have the wrong plan. Because. The plan is to make money. What if you spend 2 years getting enough traffic to get sign ups? What if everyone is already reading your newsletters, but no one is buying?

You need a bigger plan.

Your plan is to make money

You need a better plan…that is…you need cash now.

In my internet marketing program, I show you how to make money immediately, not 10 days from today.

Are you ready to get some cash flow going? Read all about it here

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How to Work Phone Leads

 

woman-on-phone-008
“Well, Mr. Smith, that’s a very good question”….(oh  my goodness, how will I answer that….?)

Hey, marketer.  Do you sell some product that requires  you to work on the phone?

Is calling prospects back just part of your business?

Or maybe you just want more confidence for those times when you have to speak with the customer.

Whether you just want basic phone skills, confidence on the phone or rock solid  closing skills, this is for you.

I have over 20 years experience closing sales and working leads.

When you sign up for my coaching session,  you and I will work together one full hour on building customer rapport, gaining your customers confidence, and helping you feel completely natural and at ease during every phase of the call.

We  cover a variety of situations you may encounter on the phone, until you are completely confident that you are ready.

Phase I.   Your script, your company’s setup,

Phase II.  Your confidence level on the phone.

Phase III. Positioning yourself and controlling the conversation, (without steam rolling the conversation).

Phase IV.  The discovery Process. You ask your prospect questions, and you listen to them.

That’s what we cover on your first training call.

In the next training calls, we cover handling objections. What to say if… How to answer if they ask…

And all of the fears you have in approaching the unknown territory of a live call.

On the third training call you’ll learn all about,

CLOSING THAT SALE~!

I won’t even pretend here….this is my favorite part of phone training, because it’s where I see the most personal growth in my clients. Articulate and intelligent  communicators who finally get the confidence to ask for the sale, with no fear. Yea, getting people to that level is pure joy for me.

Is it right for you?

Let’s find out.

My internet Marketing Story

My story
Hi. I’m Sue. I’m a mother of three, an artist, and an internet marketer. I have the joy and privilege of teaching my children at home, so I am big on self-education. I think to be a success as an educator, you need to teach the student how to teach themselves; asking the right questions; doing their own research…(read more)