When internet marketing success seems unattainable.

They say that the definition of insanity is doing the same thing over and over again, hoping to get different results.

Now, I suppose that wouldn’t be true if you knew that your repetition was going to bring you results. For example; if you can’t lift 100 pounds, but you lift up twenty pounds every day, one day, you should easily be able to up that by ten extra pounds. Sometimes the search engines work that way…you have a sleeper website, but your visitors come by in a trickle. After five years, it hits a point where Google recognizes you, and pushes you up to the fifth page. And then maybe you get excited and try a few things that work. And you get to the third page on Google. And six months later, a couple people visit you, so Google bumps you up to second page. And it’s tough. Five years later, you get a few sign ups for your newsletter, but you are, after all, on the second page of Google–for a long tail search term. Woo hoo don’t you feel good! You tell all your friends you have ranked on Google, but now it’s been years since you started your website and no one is buying. What is this called? It’s called insanity. No, not your diligence, no, not your belief, but your plan. As in, you don’t have one. Guess what, head knocker…you could be my best student. You don’t know how to quit. Now, it’s time to bump heads with the best minds out there…my team.

Sign up here for real results.

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How to Motivate Yourself

One of the fundamental problems with procrastination is, you generally don’t have anyone alongside of you grinding their spur in your side; you have to get yourownself going.

Most procrastinators I know of are people who don’t govern themselves well, and resent others trying to.

But not all unmotivated people are procrastinators. If you generally DO complete your tasks on time, but are having trouble in one certain area, here are some tips to get you “unstuck”

Write the vision and make it plain.

Write down your overall vision. What is the end goal here? What is the mission statement for this series of tasks or goal. Clearly define what the end result is for all of your to do lists. Polish, edit, clarify and refine until you have a glowing mission statement for your company, family, or whatever project this task falls in. Then, after looking at the bigger picture, ask yourself

Do I really have to do this?

A whole lot of very organized people I have known will beat themselves up over something like (gasp!) dust bunnies under the guest room bed. Seriously? That’s it?
Yes, there are ultra organized people who get depressed if ever single thing is not done, even if it’s not critical. Something in their organized mind knows, they may never have enough time to get around to that non-essential, thus, their depression. If you think that perfectionism mindset describes you, try reminding yourself that leaving non-critical tasks undone, hurts no one. Then burn that chore card—tell youself it’s okay if you never get around to that for the rest of your life, because it really is.

I hate this task.

Is this a truly necessary task? Again, if you hate it, but it’s not critical or even quite important, would it make more sense just to not do it?

Okay. Obviously, the quality of our businesses depend upon us tending to details. But if this detail truly makes your business shine ask yourself question number one again…does it have to be you? Are you the only one who can do this task? Will the company turn to dust if your hands aren’t on every part of this project? If so, go to question three.
But if you have to do it, say, you need to work with an unpleasant client, or address an unpleasant situation, can you have someone share part of the burden with you? Maybe you can enlist the support of a team member to go with you to that termination meeting. That gnarly employee turns your stomache to knots and you hate confrontation. If so, maybe you can ask your feisty assistant to accompany you.

Can I delegate this task?

So much of internet marketing involves details and duldrum duties. Marketer, don’t lose your mind doing it all. Make a list today of every unpleasant marketing task and then hire or trade services if at all possible. Even if you can’t delegate all of it, farm out what you can, and oversee the team’s progress.

Can I do this project in stages?

When you break a project down into miniature goals, you have a much better chance of completing it. After your project becomes five miniature projects, do the next step

Give your project a deadline.

And don’t just give the end result a deadline, but rather, give every stage of your project a  deadline. This is where almost everyone misses it. Sit down and write out every single project and sub project from buying the paint to measuring the windows. Give yourself a time  limit for how long you will spend looking for office furniture. How much time you will spend looking for an employee. Maybe you know you can’t set aside enough interview time to do it well. So you’ll have to use an agency. My point is, when you set a deadline for a flow chart of tasks, you force yourself to come up with solutions to dead ends.

I do this every   single day with my business and it really gets the checklists done.

Try it and see.

 

“So your Strength Shall Be”

go down moses

There’s a verse in the Bible and it goes like this…”…as your days are, so shall your strength be.”

When I read that verse, I see that each day, I’ll be given what I need, in terms of strength and ability, to get the job done.

As we go through this New Year, there may be times when are goal seem momentous…like we are never going to climb that mountain.

When that day comes, I always try to remember….one day at a time.

I just need to get through this day.

And if you have broken your yearly goals down into

  1. Quarterly goals
  2. Monthly goals
  3. Weekly goals
  4. and daily goals,

then you can do your tasks for that day, knowing that they are getting you somewhere.

“One day at a time” only works if you are getting somewhere. If you just take one day at a time, and you have no goal, then that will defeat you. Because

“Discipline with out direction is drudgery”

So reader…let me ask you…have you made a year long plan? Have you broken it up into quarterly, monthly, weekly and daily plans?

Because if you haven’t, it’s going to be a cold year.

Why not take a moment right now and commit those goals to paper?

(Resistance…………………………………………………………………………………………………

 

 

How to Start a New Habit

Establishing a new habit

A lot of people have a new year’s resolution of “always” and “never”

“I’ll never smoke” “I’ll always exercise each morning”. These are called habits, but no one, absolutely no one, gets there over night (unless they have a miracle deliverance, or they suffer through, or they have a heavenly download of yearlong motivation  and strength that never wanes).

But habits aren’t made or broken that way.  If you are stuck in the rut of “always” and “never”, then your verbage needs to change to:

“Begin”  and “taper off”

How to start a new habit

       Decide what you can do.

If you know, for example, that you aren’t going to, without fail, do your goal consistently, then don’t set it. That’s where everyone misses it. They set these impossible goals, miss one day at it, and quit all together. No, that’s setting yourself up for failure. Instead, start with a goal that  you know FOR SURE you will do daily, or weekly, or whatever time slot is reasonable. So if you know that you want to  run every day, then run every day. And make it your goal to run every day. That’s it. That’s your goal. If you just start with the goal of running every day, you can’t lose. And trust yourself. Tell yourself, “You only have to do some running every day”. As in, out  the door and to your car. And then Back in. Or, just to the kitchen and back to bed. That’s it. You just ran. Now. Can  you commit to just running, any amount, every single day? Sure you can. And I bet you know what I’m going to suggest next. Yup[, that’s right. Each day you’ll go a bit further.  One guy named Zig Zigler made it his goal to lose a hundred pounds and he did by running to the mailbox each day. That was his only goal. I’m sure you know where  that achievable goal got him. That’s right. It got him running every day. And he didn’t get there by saying “this is lame, any loser could do this”. No, he got there by encouraging himself. “Hurray, it’s January 15th and I’m still running every day”.

In case you haven’t figured it out yet, Zig Ziglar ended up running a mile a day, and becoming  a self-improvement coach.

So start with what you know for sure you can do

Build on it. Each day, try to do a bit more, but don’t make the “bit more” your new goal. Remember, you goal is just to do some of this each day.

Train yourself to encourage yourself. When you miss a day, (and don’t think it can’t happen) DON”T QUIT. Remember what a new year’s resolution is. It’s something you resolve to accomplish in the new year, not something you have to do each day. Your New Year’s resolution should be to establish a consistent (not perfect)  life habit of running. Your goal to reach that is to most days, run some.

Remember, you have all  of  this year to establish the habit

So go easy on yourself.

Looking to get more motivational tips to spring you through the New Year? My email series “Going the distance” is just what you need to breathe fresh life into your workout routine or any goal. Pitch-free. Spam free. Just hi-fives in your inbox. Claim it here:

My one and only New Year’s resolution

tieEarlier, I told you that a lot of people make the mistake of stopping their New Year’s resolution, when they don’t do each and every day one specific thing.

The one thing I didn’t emphasize to you, though, was how.

How to do that resolution every single day. I probably gave you the impression that it wasn’t possible to do something each day, hence, look at the year as a whole.

But this morning, at the breakfast table, I had an epiphanal moment. I realized that I can reach each and every goal I want to, and do the accompanying steps each day, if I just

Write down every day what needs to be done

Schedule a time

Adjust as needed.

Yes, reader, that is my one and only daily goal, and it is all I ever need to do in order to reach my New Year’s resolution.

I already do it, just not each morning. I think it is the most important daily goal one can have, and it is my only goal. That is, to

Wake up every morning and write down what needs to be done that day.

That’s it.

Okay, well, almost. See, I also work off of several Categories.

Category One: Businesss;

Daily:

  • Post an article and schedule
  • Add tags.
  • Work on (current) ebook
  • Check feedback
  • and notifications
  • Add tags and categories to missing articles

See what followers are up to

Category Two: Health and Hygiene.

I’m a marketer. And I know I’m not the only one who has ever neglected their health, drooling on a keyboard at 2 a.m. cranked out on coffee and no sleep. So this year, I’m not resolving to fix anything. I’m just getting  up in the morning to write down what I can do today in this area

  • Make salads (so I’m not skipping this, I make a loaded salad with grapes, croutons, onions, every single green in the fridge and I load it in a ziplock bag so when I’m craving something, it’s ready.
  • Write down what exercises I’m up to.

Come on, people. I’m not a teenager. Do I really think I’m going to run around the block in January, lungs searing, legs aching? Get real, self. No way. I’m going to watch aerobic videos on my rump and feel exhausted just watching.

Forget that! But I do know what will work….every day, I’ll wake up and do a few

  • arm circles
  • a few leg lifts
  • a few SECONDS (reality check people) of running in place. And maybe ten minutes of brisking up my business walk ( you know what I’m talking about. Your circling the dining room table talking out your future. Own it. Or, the mirror talk)

Okay, so now I’m running around the table, speaking out my future, and it’s time to jump on the keyboard and

POST EVERYDAY. Oh reader, listen, when it comes to the blogging department, forget every other goal and make it your goal to do just one post a day.

What you want to do is to think up the major categories in your life, think of the three most important things to do in each category that day, and then schedule a time for all of these.

Well, that’s how I do it. I wake up and write it down. I schedule it. I look at it. And here’s the secret to me reaching my goals. If I get up every day and JUST WRITE IT DOWN it will get done.

If I don’t get it all done, the next morning I get up and write it all down. And listen; if may take you several weeks to fine tune your list and schedules. Make it a singular priority to get your schedule and list in order (everything flows from it)*

Try making this your ONLY New Year’s Resolution, for a month, and let me know what you think

*(Write the vision and make it plain that he may run that reads it)