Believe that all you need is to make a glorious website. Spend months learning coding, half a year developing content, and years trying to figure out how to get traffic (once you realize that having a website is not enough).
Build backlinks through black hat websites. Rave at your sudden traffic surge as you (temporarily) fly under the radar. Get banned from Google.
Try your hand at Google Adwords with zero training. Lose hundreds of dollars over night. Buy outdated manuals on the subject at half-price. Try again. Fall flat. Hire a PPC manager who has wonderful promises, but is unscrupulous in his methods. Get banned from Google.
Buy an SEO manual that promises great success. Diligently employ it’s methods. Exploit each technique so excessively that Google penalizes you. Watch your momentary rankings drop like a rock…overnight.
Back off from internet marketing altogether until one day, out of nowhere, you get a lead…online.
Go crazy trying to figure out HOW IN THE WORLD did this guy ever find me?
Hire an SEO analyst who (also) has no idea what he is doing. Scratch your head…
Hire a marketing consultant for $1000 dollars who spends one hour with you and tells you what you (secretly) already know:
Success requires a learning curve and you need to either A, Hire an online agency to launch you to the top (which costs $10,000) or, B), get a real education.
Here’s to your SURE success.