The Biggest Mistake in Online Marketing

The biggest mistake in online marketing

We’ve all heard about the person who thought that they were on the right road, only to realize, miles later, that they had taken a wrong turn.

I would like to tell you that that’s what happens to most online marketer’s. Oh, if only it were that simple.

Instead, the parable that most closely describes the average online marketer is not as simple as that. It’s more like someone who got on a wrong boat and not only did they get on the wrong boat but they were headed in the wrong direction.

No wait. It’s more like someone who picked the wrong destination for what they were looking for.

See, most marketer focus on the wrong thing entirely. And some of them don’t even know what they are looking for.

The end goal in online marketing is to make a profit. It’s not to get “likes” on facebook, it’s not to get number one on Google. It’s not even to have a great website. And it’s not even to make sales, because if you sell a product that cost more in advertising than you make in sales, then you haven’t made a profit.

Everything you do online has one goal in mind….the profit you make.

I’m not saying that ethics aren’t important. And I’m not suggesting that you shouldn’t pick an industry that can help people. But at the end of the day, you need to ask yourself…is this going to make me any real money?

If what you are doing online isn’t making you any money, then it could be that you are in the wrong industry selling the wrong product. Or, it could just be that you are marketing it all wrong.

In my internet marketing program, I show you how to make money. Yes, we have a game plan. And yes, the program is relational in nature, meaning you care about people and you don’t burn them.

But that’s not what my students are looking for…they are looking for how to make real money online.

And that’s exactly what you’ll learn.

Check it out

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The Garden of your mind

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If you will train your mind to focus on your goal, you will see your dreams come to pass.

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Is true prosperity really material??

good samaritanThere’s a scripture that I would like to read today.

Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth.

There are actually three kinds of prosperity listed here:

  1. Financial prosperity,
  2. Physically prosperity, and
  3. Spiritual  prosperity.

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How to achieve success in your Internet Marketing Business

If you want to be successful selling in your internet marketing business, there are some basic steps to follow

Choose the Right Product.

Maybe you love pickled herring for a snack each night. That doesn’t mean everyone else does. Choose a product that has enough potential customers for you to make a profit.

Sell to the right market.

Just because you drive a harley and like quilting doesn’t mean tha you are the typical consumer. Find out where your average prospect hangs out and meet them there.

Branding

Shakespeare was wrong. A good name is everything! Make sure that your company name is relevant, meaningful, and memorable.

Size up the competition.

If you want to sell books online, you most likely will be eaten alive by Amazon. Make sure the market is not saturated. Once you pick the right market, find out what your competitors are up to. Price your product accordingly.

Write good content.

All of the internet runs on information. Your customers go online to find information about what you are selling, not just to find out where to buy it. The more informative you can be, the better. So write some good articles and post them on your website.

Promote your content.

If you can afford it, get one of your competitors to post an article of yours on their website, with a link back to yours (I cover other promotional strategies in my internet marketing program).

Buy the best advertising you can afford

Never Stop learning

When you are ready to take your marketing education to a whole new level, join us (we will contact you with more information on joining our team

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PREPARING FOR SUCCESS

The first step in Internet Marketing Success is choosing the right product.
If you choose the wrong product, you are wasting your time on everything else.

You need to sell a product that has a market. For example, if you were selling buggy whips, you wouldn’t be able to make very much money, unless you found a group of people who wanted buggy whips, and you would also need to find enough of these people to make it worth your time selling online.

Finding your “Target Market”

Your target market is just that group of people who want what you have. You need to find out who wants what you have, and then determine if there is an entire group of people who want it.
For example, if you were selling buggy whips, your target market would be the Amish. But since the Amish make most of their own products, you wouldn’t have much of a market to sell to.
What you need to do is find a product that has a big enough customer base for you to profit off of.

If you have a product that doesn’t have a large market, you can still make a profit off of them, provided there are enough people who want what you have. It doesn’t have to be a large group of people, just enough of them to make you a livable income
Here are some examples of products and their target markets:

  • Electronics. Target market: Just about everyone
  • Food. Target market: Everyone eats. You would have a market with everyone except maybe farmers. And even they tend to buy some of their food
  • Soap— Almost everyone uses soap to wash their bodies with each day.
  • Books—Although many people opt to use electronic devises for finding information, there will always be plenty of people who want to pick up an actual book to read.

Market Saturation

Now, just because a product has a large target market doesn’t mean that it’s the product you should choose to sell. Every single example I gave you above is about a product that has a large target market. However, the market is so large that there is very little room for you to muscle your way in and dominate the market. That’s called “market saturation”, and it’s why so many people fail at internet marketing: they pick a market that is so big, the competition is almost undefeatable.

What you want to do is to pick a product in a market that has a big enough customer base for you to profit from, but in a market that not a lot of people are selling in.

I hope that you have enjoyed this article.

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