So what is content marketing? Well, that’s almost like asking “what is internet marketing” although the term “content marketing” is not quite as broad.
Content marketing can refer to any process of marketing that utilizes content, including lead magnets, articles, reviews, editorials, even forums and comment segments.
Whoa! That is a whole lot of possibilities. Now, add to that mix the whole genre of non-text media available, such as videos, graphics, and online profiles, and you are just beginning to see how spacious the whole arena is in the field of content marketing.
But now, we are honing in today on the concept of making money with content. And I don’t necessarily mean your own. In fact, many marketers make lots of money running forums, which is just a fancy term for letting other people’s content be a base for your ads.
Forum site’s make their money by drawing highly targeted traffic to online forums designed to let other users discuss specific issues. Then, the forum website owner runs ads on that site. See, he uses the traffic he gets from the content to justify charging big bucks from his advertisers. Or, maybe he runs Google adwords on the side, and he gets paid whenever someone clicks on an ad.
The point is, he would never get that traffic (resulting in the sale of ads or the commissions from adwords) if his content wasn’t compelling. That’s because, in the world of content marketing…