How to sell online using content| Part 2

Yesterday, we talked about Content Marketing. What it is, how it can make you money, and why some people are poor who do it. I left you with this braindead conclusion and that is,

In the world of Content marketing, Content is King.

So what do I mean? Simply that, if you have lousy content, if the content you use is poor content, you won’t do well. Because people won’t click on your webpage for very long. And you’ll get quick exists, resulting in low rankings.

Now, I want to tell you a secret…content is more important and I do mean WAY more important than meta tags, headers, and back links. People don’t believe me when I tell them this, but the truth is (and I’m not lying here), you are going to do far better in your marketing strategy if you have great content that is compelling, then if you have SEO rich content that sounds stupid.

Here’s an example (and I solemnly swear, I’m not doing this for keyword density)

“Content marketing is great because content is a fascinating term in marketing. When you do content marketing you need to make sure that your content marketing has good content, that your marketing has compelling content and that when you market, you have kick @$*s marketing (that’s how most of you say it, no offense….

And what did you just do, marketer?  you sounded…stupid. And insulting. as though none of us can speak english and need to hear the term “content marketing ” like a hundred times already.

And here’s what you don’t know…when you stuff your content like that (yes, it actually is called “keyword stuffing”, when overdone), what you risk is being penalized by the search engines. That’s because, in content marketing, many people have relied on the density of their content’s keyword (which, in this case would be “content marketing”) in order to get great rankings.

Now here’s the kicker…if you just write naturally, and from the heart, you will have all of the keyword density you need, for great content that gets recognized by the search engines.

When you write from the heart, you won’t ever have to use some “keyword density finder” tool for your content, because it will flow.

Now, here’s another point I want to bring up in content marketing: A lot of people could be making really good money and drawing really good traffic, right now, but they don’t know HOW to write naturally.  In my e-series “Content Marketing Made simple” I show you the ins and outs of creating great content.

Claim part one for free:

Editor’s note: This extremely popular series is now part of my Content Marketing Series.

View all offers

 

How to Make Money Online with your Website’s Content|An introduction to Content Marketing

So what is content marketing? Well, that’s almost like asking “what is internet marketing” although the term “content marketing” is not quite as broad.

Content marketing can refer to any process of marketing that utilizes content, including lead magnets, articles, reviews, editorials, even forums and comment segments.

Whoa! That is a whole lot of possibilities. Now, add to that mix the whole genre of non-text media available, such as videos, graphics, and online profiles, and you are just beginning to see how spacious the whole arena is in the field of content marketing.

But now, we are honing in today on the concept of making money with content. And I don’t necessarily mean your own. In fact, many marketers make lots of money running forums, which is just a fancy term for letting other people’s content be a base for your ads.

Forum site’s make their money by drawing highly targeted traffic to online forums designed to let other users discuss specific issues. Then, the forum website owner runs ads on that site. See, he uses the traffic he gets from the content to justify charging big bucks from his advertisers. Or, maybe he runs Google adwords on the side, and he gets paid whenever someone clicks on an ad.

The point is, he would never get that traffic (resulting in the sale of ads or the commissions from adwords) if his content wasn’t compelling. That’s because, in the world of content marketing…

Content is king. Duh. so what do I mean? Tune in tomorrow for part 2, Making money online with your website’s content