The Best Game Plan for your internet Marketing Business

Does your game plan keep disappearing from day to day, and getting replaced with the latest trick? Here are some common lies that are being promoted on the internet. Do you believe this internal dialogue?

“The best marketing plan for my business is one that gets me lots of followers on Facebook”

(next)

“The best marketing plan for my business is one that brings me traffic.”

Okay. That’s a good start. Let’s go on.

“The Best Marketing plan for my business is one that actually makes me sales, already!!

…you’re getting warm…

“The Best Marketing plan for my business is one the makes me Money, for crying out loud!

Partially true…read on…

The Best Marketing plan for my business is the one that actually makes me a profit…

…you’re almost there…

“Sue, what are you talking about? You don’t think it’s important that I make a profit”?

Let me explain–

If you get lots of people who:

  • like your product,
  • follow you on Facebook, Twitter Instagram…everything
  • and who visit your website

and who even buy from you
but
what you spend in:

  • advertising
  • webhosting
  • software
  • “opportunities”
    and other expenses—-if those expenses are deducted, and they actually DO bring you a profit, then you still have some math to do…because…

it really isn’t profit if your time isn’t paid for.

So. Let’s say that you make 25,000 a year in PURE PROFIT.
Let me ask you something….is the time you invested in making that money worth more than minimum wage? Because, if it is, then you didn’t even make that.

See, a lot of marketers are very good at bookkeeping, but they live in this carrot-on-the stick fantasy world.

They may not measure their success (like so many marketers do) in terms of social media activity, traffic or even sales, because they have been around the block, so to speak, and they have learned that it isn’t what you make, it’s what you keep (after buying leads, paying for ads, etceters.)

But one thing that almost every marketer struggles with is putting value on their time.

A lot of marketers are retired, on disablility, or just self-employed. So they don’t figure in the value of their time, because they just think, I’m not doing anything else with my time right now.

But time always has value, no matter how much of it you think that you have.
We would never hear of someone underselling their product because they have too much money on their hands. Yet marketers consistently undersell their product because they don’t factor in the value of their time, when they go to price their product.

You need to see the value of your time the way that a physical shop owner would price his “overhead”. You may not have the mortgage, lights and gas to pay on a separate building, you may not have inventory to account for, but you can be sure, if you are an internet marketer, you spend plenty time on your business each week.

And what a lot of marketers fail to do is to track the time they actually spend on their business, not taking into account basic things like creating a post, checking their stats, ect. All of these tasks are YOUR TIME that you are INVESTING in your business. You need to account for that when you figure out your profit margin.

Your Bright, internet marketing future.

You can do anything you want to in internet marketing, if you study enough, pay enough, or pray enough.

I’m going to tell you all my SEO story. Now, some of you might appreciate this, and some might not, but it’s my story, and my blog, so here goes.

About three years ago, my husband needed leads for his business. And I mean, he needed them badly.

I needed to get him on Google, up high, for a major search term. But there was just one problem. I had no money, no clue, and no education in SEO, other than the basics. I mean, I knew enough SEO to get noticed, but not enough to rank high on a huge search term.

And I also knew, most marketers would laugh me to shame if they knew my dream, and the Keyword I wanted to score for online.

So, I prayed. and then, the miracle happened. Well, it didn’t happen overnight. It was more like the drip method. Day after day I would listen for the prompting of the Almighty on what to do. I did specific little tweaks and fine-tuning, slight adjustments here and there. I kept at it. And about one month later, I went to my computer. And as I sat down to work, I thought, “Gee wouldn’t it be great if I ranked number one today”.

“ASK ME”

What? You want me to ask you for that?

“ASK ME”

I don’t deserve it

“ASK ME”

I’m scared!

“ASK Me!!”

Really? Okay, God, if it’s your will could I please rank number one on google for (I can’t reveal the keyword here guys).

Click.

Boom

Oh God! YOu did it! You got me number one on Google!!!

“No Susan, I didn’t do that, YOU did that. Now, let me show you HOW you did that”

So, dear reader, here it is…if you have no money and no clue, when You’ve got the Almight in your corner you have all you need

One more thing. I feel that  I need to tell you all. I got successful online when I put my husband’s business ahead of my own.

 

 

How To Win at Internet Marketing

How to win at Internet marketing.

Okay. Let’s talk here. So you have a dream to be successful. But. What does that mean?

What does it mean, exactly, to be successful at internet marketing? Well, different people define success in different ways. If you make money at internet marketing, most people would call that succeeding at it. Not because money is everything, but because we are specifically talking about marketing here. As in, marketing or selling something on the internet.

But now, I didn’t title this post, “How to succeed at internet marketing”  because, most people don’t look at internet marketing as something to make money at. They look at it as  a sort of Machiavellian style game…where they win. Here’s what I mean.

A lot of internet marketers are very competitive. And there’s a reason for that. Internet marketing is sort of set up to make you competitive.

Affiliate marketers want to scoop up the seekers.

Other marketers (okay most) have a highly focused goal of being number one on Google…or at least somewhere at the top of the heap.

And a lot of marketers have this belief that if they can get enough “likes” on their face book page, then (hurray!) they win.

But that’s not true. Because being successful at internet marketing has nothing to do with any of those things. It’s all about how much money you make.

You should have a definite goal of how much money you expect to make at internet marketing.

It’s easy to lose focus of what’s important, and get all excited when you have 5000 followers. But is all of that “fame” converting into cash?

Instead of counting your “likes”, checking your stats, and looking at your rankings on Google, you need to ask yourself this question:
“Are any of these things actually making me any money”

How long to wait for the ship to roll in.